What is a Strategy?

Strategy is hypothesis how to best align own resources to deliver on ever evolving expectations of the customers.  

Strategy is more than adaptation, it's transformation! And above all, it's crafting a vision so powerful it shapes the future.  

Strategy is a commitment. It's a declaration of intent to be different! It is being on a journey into unknown.  

But who likes to travel into unknown, take the unbeaten track? We prefer realistic! 

That is why you should be very proud if you are a part of the team of explorers of the unknown. They are rare. Stick to them!